Logo design is one of the most important aspects to consider for any brand or company today. This is because logos are the first thing you see of a company when you go down the street or browsing a web page for the first time. A good logo makes a big difference, but this is no coincidence because behind, there is a hard work of professionals who have studied to the millimeter, all the characteristics that a good logo must have to fulfill its objective.

We want to share with you some of those characteristics to take into account to have a successful logo brand design (รับออกแบบ โลโก้แบรนด์, which is the term in Thai):

To Convey What Your Company Represents

The logo helps establish the image of our company in people’s minds. Just as the first impression a person gives us when we meet them provides us with a lot of information without opening their mouths, the same thing happens with the logo. It is an opportunity to show people what your company represents and what your brand identity is.

Keep It Simple

A logo has to be easy to describe. The easier it is to describe and simple, the easier it is to remember. Nike or Twitter are other examples of simple and easy to remember logos.

Make It Unique

Obviously, I don’t think you can think of plagiarizing a logo. By unique, it is must be different and original, which stands out from the rest. Logos have always sparked debate among public opinion, and people like to talk about the originality of logos. If you make your logo unique, you will be able to attract attention and show the creativity that your company has.

Make It Versatile In All Formats And Sizes

Make sure that your logo looks good in different sizes and that it does not lose quality in printing on various forms: merchandising products, written presentations, business cards, paper media, etc. Also, make sure that the chosen writing fonts are easy to read. The italic font can be seen well on the computer screen. However, it is difficult to read on paper. The bold font is easily captured by the eye and usually works well.