Many people think that blogs are daily. They only serve so that the people who write in them tell their concerns or their opinions on a topic. But the truth is that they are much more than that. A blog can become an entire information reference website and even be used as a business marketing online (การ ตลาด ขาย ของ ออนไลน์, which is the term in Thai) tool. In this sense, an online store must have its own blog. You know why?

Communication Of News

The most important thing is that it can become your pressroom. The blog of an online store is the ideal place to upload the latest press releases and information. In this way, the media will have your blog as a reference to consult all the events that occur in your business. And, in addition to the press, once a consumer has made the first purchase in a store, it is quite frequent that they return to their blog to see all the news and upcoming events.

They Help The Positioning Of The Web

A well-worked corporate blog also increases the number of visits to a website and improves its SEO positioning. In addition to corporate news, giving content with added value to the consumer through content marketing can make a particular post appear in the top positions of search engines. This will improve the global positioning of the website and will attract a higher number of potential clients. You have to know how to direct them from the blog to the store.

Knowing The Opinion Of Consumers

Another advantage of a blog to an online store is the enormous amount of money that can save you in market research. The comments that can be left in each published post allow constant feedback. In this way, consumers’ opinions can be obtained in real-time on practically any related topic. Even analyzing which are the posts that receive a higher number of visits, you can know the topics that most interest users.