No matter if you’re an expert in marketing and branding or just starting out; most people need to see the company name at least a few times before making a purchase decision. This is what’s known as a “touch point” or point of interaction between a brand, its target market, and its customers. This process can be accelerated by custom promotional products. You will ensure that your business receives the attention it deserves.
But brand awareness is not the only reason to include imprinted giveaway items in your marketing strategy. Here are six reasons that promo products are so effective.
- Attracting Attention at Industry Events & Trade Shows
You need to be different from other businesses when you attend a convention or trade show. It’s a great way to generate buzz for your brand by giving out high-quality promotional items. Everyone loves a good freebie. You will get more visitors to your booth if you give away something interesting, useful, or fun.
This attention continues long after the event has ended. In fact 88 per cent of recipients still remember their company’s name imprinted on the products.
- Increasing Brand Credibility
Promo items are not just for event attendees. They are also great for keeping your business premises and employees looking professional, while creating a cohesive brand experience. This will increase trust in your company and all those who witness it in action.
Restaurants, for example, can use custom wines engraved in their logo. Coffee shops, on the other hand, can use personalized coffee mugs. To make your company look more professional, even small items such as pens can have a logo or color scheme customized.
- Amazing Employees All Over the Organization
Your employees are hard workers who help keep your business running smoothly. Give them a gift that is unique. Think about items like t-shirts, printed office supplies, or drink ware customized with your company logo and branding. This is a great idea to increase morale and show your appreciation.
- Assist in Fundraising
However, not all promotional items are intended to be free. Non-profits and schools can buy branded products to raise money for fundraising or charitable causes. To raise funds for new uniforms, a high school football team might create a gift hamper with custom-made stadium blankets and other accessories.
- Provide Consumers with something they can (and will use)
Promo products can be more than just a means of advertising your business. You should logo Print on All Sides of Our Full Color Printed Bags that help you to target audience and they will appreciate and associate your brand’s products with useful items. They can be used anywhere, from the supermarket to the airport.
People will reach out to companies that have given them a free, useful gift. They are more likely than others to use the same company for products and services. It is easy to see the benefits of having this company as yours. According to studies, 85 per cent of promotional product customers end buying products from the company that supplied them.
You can create a continuous stream free advertising
Advertising your business online or on local billboards is expensive. A 30-second spot on a national television station could cost as much as $115,000. However, this does not include the cost for video production and actors as well as the many other important ingredients of a great advertisement. Similar applies to any other type of advertising. Your company will be responsible for placing your advertisement and creating the ad materials.
There’s an easier way to get your company noticed: promotional products. Your brand will be promoted wherever your customers go when you give out personalized beach towels and custom water bottles. One example: If someone comes to your booth with their custom cup, they will be seen by hundreds of people. It’s possible to promote your company even with small items, such as key tags. This type of advertising can help you reach new customers or expand your market reach. Furthermore, most keep promo products for an average eight-month period. This means that your brand’s information is more visible than a TV advertisement or pay per click ad